Marvel at the enhanced geometry of the new Netflix font! Gaze in wonder at the way in with the straight exit strokes and the flat horizontal terminals justify the exorbitant designer fee! /mfZHCIA5Q2Īlex Hider is a writer for the E.W. Netflix has its own custom font now, just like Apple, Samsung, and Google /w3w2xLhUga The font used for netflix logo is graphique pro, which is a display sans serif font designed by hermann eidenbenz & ralph m. The font will appear in different weights, colors and sizes throughout the platform and it's ad campaigns soon. Netflix unveiled a new logo on monday, and while the changes may not seem visible at first glance, the company says the change will save them millions of dollars. Netflix switches from using Gotham to their own new font for branding and marketing purposes. Netflix brand design lead Noah Nathan told It's Nice That that "Netflix sans" would "save the company millions of dollars a year." Previously, Netflix was using a "Gotham" typeface - a font the company was paying to license. The font, called "Netflix sans," was developed in-house at Netflix and designed in partnership with fount foundry Dalton Maag. That's because the company's new logo is written in a custom-made typeface, a font that Netflix will be using across it's platform and brand identity. Netflix unveiled a new logo on Monday, and while the changes may not seem visible at first glance, the company says the change will save them millions of dollars.
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